Moira Murphy established Flowers by Moira over 40 years ago with a vision to bring a truly inspirational and artistic approach to floral design. Renowned for her work with corporate clients, private events, and generations of happy brides, Moira built a reputation based on quality, flair, and a deep connection to the local community.
While Moira is now stepping back from the day-to-day operations of the store, her influence remains at the heart of everything we do. Her passion for excellence continues to guide our team, and she remains a vital part of the "Moira" story, staying connected to the clients and families she has served for four decades.
Moira's daughter, Jenny Murphy, is now leading the business into its next chapter. Having grown up in the shop, Jenny has spent the last 25 years refining her craft and making a significant name for herself in the international floral industry.
Jenny is passionate about continuing her mother's legacy of community connection while pushing the boundaries of modern floral design. Whether she is creating a simple gift bouquet or a large-scale installation for a grand event, her goal is always the same: to create a memorable, artistic experience through flowers.
Jenny's talent has been recognized on the world's most prestigious stages. She is a Gold Medalist and Overall Winner at the RHS Chelsea Flower Show, and her accolades include:
When you order from us, you aren't just getting a bouquet; you are getting 40 years of expertise. We specialize in bespoke, hand-crafted designs that reflect your individual style. From our studio on Main Street, Dunshaughlin, we continue to serve our community with the same heart and creativity that Moira started with in 1983.
RHS Chelsea Florist of the Year: Overall Winner
RHS Chelsea Gold Medal Winner
Irish Interflora Florist of the Year: Winner
Board Member of the Institute of Flowers: Jenny is proud to sit on the board of the Institute of Flowers, helping to lead and set the standards for the floral industry in Ireland.